I can offer some clarity on that! Fanfare has been a helpful resource for me in figuring out image rights. Here's how Eric explains it: "Image Attribution (The Longer Version)

Basically, nobody is trying to get sued here. Help me, help you. But also, help me.

The great thing about writing about movies or video games is something called Fair Use. Under such protections, we are allowed to use stills taken from Jaws or Justified and use those images in our stories, so long as the article is about Jaws or Justified, or whatever. Many submissions include such images but then attribute the ownership to Google or YouTube or whatever random website the writer copied them from. This is wrong and also illegal. It could result in litigation against both the writer and Fanfare.

Again: Listing the web site where you found the image is not acceptable.

This isn’t that hard. Images should be attributed as follows:

Film: distributor

TV shows: original network

Books: publisher

Games: publisher

Music: label"

Hopefully that helps!